[Attention LinkedIn Novices] There's a lot more beginners didn't know about LinkedIn - what else can you do with it?

In the current digital era, social media has become an indispensable marketing tool for enterprises. LinkedIn has become an important channel for companies to expand their business due to its professionalism and ability to gather B2B customers.

Why B2B Businesses Should Use LinkedIn More Than Ever

Before we get into other more in-depth features, let’s  understand the two main reasons why B2B businesses should use LinkedIn marketing in the first place:

High Quality Target Audience

LinkedIn’s members are mainly professionals and business people. According to LinkedIn’s official statistics, more than 50% of members are business decision makers, so LinkedIn can reach a very precise target audience.

Professional Community Atmosphere

LinkedIn’s community atmosphere is very professional, and users usually share their work experience, industry information and professional knowledge on the platform. This is a great opportunity for B2B companies to build brand awareness and authority.

Get to know LinkedIn, the professional community platform, and learn more about LinkedIn’s hidden features!

LinkedIn Hidden Feature 1 – Boolean Logic: Pinpointing Potential Customers

Boolean Logic is an advanced search feature powered by LinkedIn. It allows you to use Boolean operators to combine search criteria to find more precise results.

For example, you can use the following search criteria to find Purchasing Managers or Product Managers working in New York:

(“purchasing manager” OR “product manager”) AND (“New York”)

Here are some operators of Boolean logic:

1. AND: means both conditions must be met.
2. OR: means that at least one condition must be met.
3. NOT: means that the condition does not hold.
4.  Search: To search for the exact word, use straight quotes.
5. Search: For more complex searches, use parentheses.The system will prioritize searching for words in parentheses.

   For example, you can use the following search criteria to find software engineers who work in New York but do not work for Google:

　　　　　　　　　　(“software engineer” OR “developer”) AND (“New York”) AND NOT (“Google “)

The overall prioritization of LinkedIn boolean logic is:

1. Straight quotes “”
2. Parentheses ()
3. NOT
4. AND
5. OR

Understanding how the Boolean Logic works will enable you to more accurately identify potential clients and partners that meet your needs!

LinkedIn Hidden Feature 2 – Ad Library: Insights into Competitor Marketing Strategies

LinkedIn Ad Library is a database where you can view all LinkedIn ads. You can search for ads by advertiser, target audience, ad format and more.

With LinkedIn Ad Library, you can:

• Understand your competitors’ advertising strategies
• Get new ad ideas
• Evaluate the effectiveness of your ads

The LinkedIn Ad Library is an indispensable tool for social media marketing for B2B businesses.

Here are some ways you can utilize the LinkedIn Ad Library:

• Analyze competitors’ advertisements and images to see how they appeal to your target audience.
• Look at your competitors’ ad placements to find out what works best for you.
• Track your competitors’ ads to see which materials are performing best.

  Can’t find the LinkedIn Ad Library? Click here to enter.

LeadsGeek’s professional consultants will help you build a successful formula for LinkedIn!

As a certified LinkedIn agency, LeadsGeek provides the most professional community management and advertising services to help you expand your overseas visibility and gain potential customers.

Leads can not only be obtained through LinkedIn advertising, but also through LeadsGeek’s unique targeted marketing service, which not only helps you to obtain a precise list, but also helps you matchmake business opportunities and meetings. With this two-pronged approach, you can maximize your business opportunities!

Consult with a LeadsGeek consultant today to identify overseas business opportunities that will last.