{"id":766,"date":"2023-01-05T12:13:39","date_gmt":"2023-01-05T04:13:39","guid":{"rendered":"https:\/\/leadsgeek.ai\/?post_type=blog&#038;p=766"},"modified":"2022-11-08T12:06:19","modified_gmt":"2022-11-08T04:06:19","slug":"4-key-points-in-cold-email-lead-generation","status":"publish","type":"blog","link":"https:\/\/leadsgeek.ai\/en\/blog\/4-key-points-in-cold-email-lead-generation\/","title":{"rendered":"4 key points in cold email lead generation"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-610\" src=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2.jpg\" alt=\"Master the 4 key points of cold email lead generation\" width=\"1999\" height=\"1428\" srcset=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2.jpg 1999w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2-300x214.jpg 300w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2-1024x732.jpg 1024w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2-150x107.jpg 150w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2-768x549.jpg 768w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-2-1536x1097.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h1><span style=\"font-weight: 400;\">4 key points in cold email lead generation<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">There are a number of ways when it comes to lead generation, such as over phone, face to face meetings and emails, each with their own benefits.\u00a0 Considering cost and ease, email marketing remains the most widely used method of business engagement and this includes using emails to promote and shape business branding, letting your potential clients get to know you before they meet you.\u00a0 Therefore, creating an effective cold lead email is key to marketing in the digital age.\u00a0 This post will take you through the four main considerations with cold email lead generation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Subject line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first key step is creating an attention grabbing subject line to attract recipients into opening your email, below are four steps to writing a good subject line:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep number of words within 15 &#8211; allow recipients to quickly get an idea of your email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinpoint the pain points of recipients &#8211; focus on something the recipients really care about, for example, if the recipient is promoting sustainability, the subject line can include keywords such as recycled and reusable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include recipient names in the subject line &#8211; research has shown that open rates are higher with recipients\u2019 names in the subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid \u2018spam words\u2019 &#8211; certain words such as price, sales, money and promotional keywords have a tendency to be classified as spam by email systems and hence greatly reducing the performance of your emails<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Copywriting: EDM content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Similar to the subject line, take the perspectives of the recipients when drafting the content of the email to give readers something they will be interested in.\u00a0 The email message can be divided into three main sections:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Section 1: Value proposition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start with a theme of interest to gain attention and highlight your features and specialties<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Section 2: Products and services description<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Target the needs and pain points of the recipients when describing your products and services, and make use of pictures to design a message that is concise and easy to read<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Section 3: Wrap it up with a CTA<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Summarize and end with a clear CTA for recipients to act on<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-611\" src=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1.jpg\" alt=\"EDM sample, essence of products\" width=\"1999\" height=\"1333\" srcset=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1.jpg 1999w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1-300x200.jpg 300w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1-1024x683.jpg 1024w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1-150x100.jpg 150w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1-768x512.jpg 768w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/\u958b\u767c\u4fe1-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">3. CTA<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTA at the end of your message allows recipients something to act or click on that leads to your website further detailing the products and services as described in section 2 of your message.\u00a0 Tracking codes can be embedded in the pages to allow tracking and monitoring of performance of your email marketing.\u00a0 Apart from CTA leading to websites, it can also be designed as an invitation to a meeting.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Pictures<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the saying goes, pictures speak louder than words, complement your message with design, your company colour palettes and pictures of your products and services to leave a lasting impression on your recipients.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LeadsGeek leads generation and EDM marketing management<\/span><\/h2>\n<p><a href=\"https:\/\/leadsgeek.ai\/en\/\"><span style=\"font-weight: 400;\">LeadsGeek<\/span><\/a><span style=\"font-weight: 400;\">\u2019s market exclusive lead generation technique is the first in the industry in Taiwan.\u00a0 We specialize in helping businesses uncover potential overseas clients through the use of our AI technology and unique database.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":610,"template":"","blog_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 key points in cold email lead generation - 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