{"id":756,"date":"2022-10-26T11:32:18","date_gmt":"2022-10-26T03:32:18","guid":{"rendered":"https:\/\/leadsgeek.ai\/?post_type=blog&#038;p=756"},"modified":"2022-11-04T15:50:19","modified_gmt":"2022-11-04T07:50:19","slug":"linkedin-lead-generation-uncover-potential-client-base-through-linkedin","status":"publish","type":"blog","link":"https:\/\/leadsgeek.ai\/en\/blog\/linkedin-lead-generation-uncover-potential-client-base-through-linkedin\/","title":{"rendered":"LinkedIn lead generation: uncover potential client base through LinkedIn"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-603\" src=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/Linkedin\u964c\u751f\u958b\u767c-1.jpg\" alt=\"LinkedIn lead generation: uncover potential customers\" width=\"1000\" height=\"562\" srcset=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/Linkedin\u964c\u751f\u958b\u767c-1.jpg 1000w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/Linkedin\u964c\u751f\u958b\u767c-1-300x169.jpg 300w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/Linkedin\u964c\u751f\u958b\u767c-1-150x84.jpg 150w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/Linkedin\u964c\u751f\u958b\u767c-1-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h1><span style=\"font-weight: 400;\">LinkedIn lead generation: uncover potential client base through LinkedIn<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Currently there are more than 800 million users on <\/span><a href=\"https:\/\/www.linkedin.com\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> across more than 200 countries.\u00a0 Major enterprises around the globe have long been running their LinkedIn profile and building their business network and reach.\u00a0 This article will guide you through the logics behind LinkedIn connections and network building, utilizing <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Lead_generation\"><span style=\"font-weight: 400;\">lead generation<\/span><\/a><span style=\"font-weight: 400;\"> marketing methods to find your potential customers and couple with ad campaigns to maximize the use of your contact leads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to compile potential leads with LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn personal network is based on degrees of connection &#8211; first, second and third.\u00a0 <\/span><span style=\"font-weight: 400;\">When other LinkedIn members accept your invite to connect, they will appear as a first degree connection.\u00a0 <\/span><span style=\"font-weight: 400;\">The connected members of your first degree connection are your second degree connection.\u00a0 By the same logic, connections of your second degree connection, are your third degree connection.\u00a0 <\/span><span style=\"font-weight: 400;\">Through your connected network, you can make use of the connection degree as an icebreaker to start a conversation and introduce yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn also has <\/span><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a545596\"><span style=\"font-weight: 400;\">premium membership<\/span><\/a><span style=\"font-weight: 400;\"> features, such as Premium Career, Sales Navigator, Recruiter Lite, Premium Business and LinkedIn Learning, with a free trial of one month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales Navigator is widely used as a tool for leads compilation, through filters such as geography, job titles and company size, businesses are able to find members in the relevant industries.\u00a0 Key decision makers make up 45% of LinkedIn members, setting the right filters means you can find your lead precisely and efficiently.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-604\" src=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u964c\u751f\u958b\u767c-2.jpg\" alt=\"understand the process in converting leads to customers\" width=\"1000\" height=\"664\" srcset=\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u964c\u751f\u958b\u767c-2.jpg 1000w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u964c\u751f\u958b\u767c-2-300x199.jpg 300w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u964c\u751f\u958b\u767c-2-150x100.jpg 150w, https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u964c\u751f\u958b\u767c-2-768x510.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Get to know buyer\u2019s mentality and lead generation marketing, target with LinkedIn Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The term lead generation is widely used in the B2B sector, as well as searching for contacts via LinkedIn, businesses also obtain leads through ad campaigns on the platform.\u00a0 There are different pros and cons having ad campaigns on each platform, B2C tend to choose Google, Facebook or Instagram for their ad campaigns, while B2B ads are usually posted on Google and LinkedIn due to the nature of the type of leads B2B require.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses are constantly looking into how to improve lead generation and retarget these leads with ad campaigns.\u00a0 There are three main types of ad campaigns on LinkedIn: Sponsored Content, Text Ads and Sponsored InMail, these should be applied accordingly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understand CPL and avoid unwanted spending on ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is always prudent to understand your cost and expenses and know what each expense is attributed to.<\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Cost_per_lead\"><span style=\"font-weight: 400;\">CPL (Cost per lead)<\/span><\/a><span style=\"font-weight: 400;\"> is the cost of lead generation by a particular channel, divided by the number of leads obtained through that channel.\u00a0 For example, the cost of attending an overseas expo was half a million and obtained 100 leads, CPL comes to $5,000 ($500,000 \/ 100 = $5,000).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LinkedIn leads generation and EDM marketing management<\/span><\/h2>\n<p><a href=\"https:\/\/leadsgeek.ai\/en\/\"><span style=\"font-weight: 400;\">LeadsGeek<\/span><\/a><span style=\"font-weight: 400;\">\u2019s market exclusive lead generation technique is the first in the industry in Taiwan.\u00a0 We specialize in helping businesses uncover potential overseas clients through the use of our AI technology and unique database.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":603,"template":"","blog_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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