![\"Best](\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u884c\u92b7\u7d93\u71df-cover.jpeg\")
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As digital technology advances, business models must evolve at the same time and so should business opportunity expansion.\u00a0 The pandemic showed us the difficulties in face to face meetings and physical expo attendance, this has had a significant effect on businesses worldwide and exemplifies the need for businesses to speed up digital transformation.\u00a0 Social media platforms have become the go-to place for social interactions and this includes B2B engagements as well as brand image building and exposure.\u00a0 In particular, LinkedIn is widely used by business professionals due to the content and nature of this social media platform.\u00a0 With the rapid growing number of users in Taiwan and worldwide, businesses are thinking ahead and making the most of the opportunities digital tools such as LinkedIn present.<\/span><\/p>\n LinkedIn is the largest B2B platform with over 8 billion users and spanning over 200 countries.\u00a0 As well as job seeking and recruitment, LinkedIn is also the ideal platform for corporates to promote their brand image as well as business opportunity expansion, hence all businesses should have their own LinkedIn page and actively manage it.<\/span><\/p>\n Follow three simple steps to quickly set up your LinkedIn Company Page, set social media goals and content management:<\/span><\/p>\n First of all, you will need a personal LinkedIn account to set up a company account.\u00a0 On the top right hand corner of the LinkedIn homepage click \u2018Work\u2019, scroll down to the bottom and click \u2018Create a Company Page +\u2019.<\/span><\/p>\n Your LinkedIn Company Page is like the front entrance of your company, so it is important to be as detailed as you can regarding your company information, such as your company name in Chinese and English, website and brief, this is the first impression for your page visitors.<\/span><\/p>\n 2. Build your content<\/span><\/p>\n There are various goals in setting up a LinkedIn Company Page, including business expansion and brand awareness, so it is essential to define a clear goal to focus on and set your strategy accordingly.\u00a0 The results and performance should be reviewed periodically to ensure you maintain an effective and efficient management strategy, refer to the following steps:<\/span><\/p>\n Unlike other social media, which target entertainment and 2C promotions, LinkedIn users are predominantly working professionals and you need to create content that can catch their attention, such as industry specific knowledge and insights.<\/span><\/p>\n Increase visual appeal, make your posts more dynamic by including pictures and videos to catch attention.\u00a0 Research indicates that video posts gain three times more impression than words, however, video length is recommended to be within 15 seconds as viewers attention usually spans the first 10 seconds.<\/span><\/p>\n Hashtags can help viewers quickly find your post, it is recommended to have 3-5 hashtags.\u00a0 Other types of posts such as polling can also increase engagement with viewers and thereby increase brand awareness.<\/span><\/p>\nWhat is LinkedIn? How to manage the largest B2B social media platform<\/span><\/h2>\n
LinkedIn management – let your brand be known<\/span><\/h2>\n
1. Set up your LinkedIn Company Page<\/span><\/h3>\n
![\"LinkedIn](\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/unnamed.png\")
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3. LinkedIn content planning<\/span><\/h3>\n
1. In-depth content<\/span><\/h4>\n
Contents of your post should stimulate interest and thinking, such as trends, current affairs and case analysis.<\/span><\/h4>\n
2. Diverse<\/span><\/h4>\n
3. Use of hashtags to encourage engagement<\/span><\/h4>\n
4. Multiple perspectives<\/span><\/h4>\n
![\"LinkedIn](\"https:\/\/leadsgeek.ai\/wp-content\/uploads\/2022\/09\/LinkedIn\u884c\u92b7\u7d93\u71df-04.jpeg\")
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